Benefits of Renovation
Ultimate Fan Experience at a Pacific-10 Conference University: The full renovation of Martin Stadium will provide fans with additional and improved amenities, which will enhance the game-day experience. The renovation will produce an environment for one of the conference's - and nation's - best game-day experiences for college football.
Cougar Football Competitiveness: Martin Stadium holds such a prominent position in the middle of the WSU campus, so its appearance - its first impression, if you will - as a world class facility is critical. A showcase stadium located at the heart of the University's campus will serve as a powerful reflection of the quality of both Cougar football and WSU Athletics as a whole, which in turn will significantly bolster recruiting efforts.
Contribute to Washington State University as a World Class Campus: A renovated stadium provides a spotlight not only on the Athletic Department, but also on the University as a whole. The goal is to elevate the game-day experience to match Washington State's "World Class. Face to Face." reputation.
WSU Athletics: A renovation will help WSU maintain a more competitive position financially in the Pac-10 Conference and nationally, since premium seating, increased capacity, and related concession sales will provide additional operating revenue for WSU's Athletic Department. Renovating Martin Stadium is crucial in order for WSU to keep pace competitively with its Pac-10 counterparts.
Community: Cougar Athletics is one of the largest economic drivers of the region. A visit to the renovated Martin Stadium provides a positive experience on game day; thereby promoting tourism, industry, and related direct and indirect economic benefits to local and surrounding regional businesses and community organizations.
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